Overview

VOICE is a nonprofit organization dedicated to empowering older adults and their care partners throughout Pennsylvania to make informed choices wherever they call home—whether that be in the home they’ve lived in for 40 years, a retirement/life plan community, an affordable housing community, an assisted living or personal care community, or a nursing home. VOICE is entirely volunteer-run, and governed by a volunteer Board of Directors.

Vision

Empowered elders living self-directed lives.

Mission

VOICE empowers Pennsylvania elders, and their care partners, to make informed choices wherever they call home.

Values

Dignity in aging; choice; meaningful change; shared learning; uncompromising advocacy

Principles

We share the Pioneer Network’s principles, as follows:

  • Know each person
  • Each person can and does make a difference
  • Relationship is the fundamental building block of a transformed culture
  • Respond to spirit, as well as mind and body
  • Risk taking is a normal part of life
  • Put person before task
  • All elders are entitled to self-determination wherever they live
  • Community is the antidote to institutionalization
  • Do unto others as you would have them do unto you
  • Promote the growth and development of all
  • Shape and use the potential of the environment in all its aspects: physical, organizational, psycho/social/spiritual
  • Practice self-examination, searching for new creativity and opportunities for doing better
  • Recognize that culture change and transformation are not destinations but a journey, always a work in progress

History

VOICE began as a movement stemming from the desire of its founders to create change in how elders were cared for in Pennsylvania. In 1999, PA Auditor General Robert Casey, Jr. convened a symposium on staffing issues related to long-term care of older adults. In 2000, a group of “innovative managers, major elder care industry associations, unions, advocacy organizations and professional associations” emerged from the symposium to found what they called the Pennsylvania “Culture Change” Coalition.

According to minutes from a March 20, 2002 PA Culture Change Coalition meeting, “there was consensus among participants that culture change, not workforce, should be the focus of the Coalition and a reaffirmation of its mission/goals/values… Major priority areas were: public policy, advancing the platform, promoting best practices, education for internal and external audiences and coalition building.” A Steering Committee was formed to lead the Coalition and at the Sept. 10, 2002 meeting Carol Tschop and Mary Anne Kelly were elected as co-chairs. Standing committees of Best Practices, Education and Policy were formed, and a mission statement, vision and values based on those of the Pioneer Network were adopted.

In August of 2003, the Coalition held the first of its annual educational offerings referred to as the PCCC Accord. In April of 2004, PCCC formally established as a 501(c)3 non-profit organization and became one of the first formal state coalitions of the Pioneer Network.

PCCC evolved from an eastern PA-based organization coordinated by a Steering/Advisory Committee to a state-wide coalition of providers and consumers. Regional Leadership Teams manage the education, advocacy, involvement/networking and communication initiatives throughout the entire Commonwealth. Guidance and governance is provided by a 15-member Board of Directors, with equal representation from each of the three regions – Western PA, Mid-State PA and Eastern PA. The Coalition hosts four Regional Education Events broadcast to more than 25 sites across the Commonwealth each year, reaching hundreds of participants with the principles of culture change and person-directed care practices. The ACCORD remains the annual conference, and is held in November of each year with a rotating schedule that includes all three regions.

In 2016, the Board of Directors engaged in a branding and strategy process, resulting in a sharpening of its vision, mission and values, as well as a new name, VOICE (Voice Of Inspired Change for Elders). The Board believes that VOICE more clearly articulates our desire to be a positive force toward a vision of empowered elders living self-directed lives across Pennsylvania and beyond.

Board of Directors

President

Iain Crichton
Managing Director, ACTS Corporate University
ACTS Retirement Life Communities
West Point, PA
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Vice President

Russell Mast
Executive Director, Rydal Park
Presby’s Inspired Life
Jenkintown, PA
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Treasurer

Gary Gibson
Chaplain and Director of Pastoral Care
Presbyterian SeniorCare
Washington, PA
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Secretary

Kathy Ardekani
Executive Director, Simpson Meadows
Simpson Senior Services
Downingtown, PA
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Member

Ken Beiler, Executive Director
Wesley Enhanced Living at Stapeley
Philadelphia, PA
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Member

Jill Connelly, Regional Dietitian
HCF Management, Inc.
Edinboro, PA
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Member

Maureen Coyne, VP Residential Services
Vincentian Collaborative Systems
Pittsburgh, PA
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Member

Denise Gallagher, Ombudsman Coordinator
PA Department of Aging
Eddystone, PA
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Member

Ginny Johnson, Administrator
Mennonite Home
Lancaster, PA
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Member

Krissy Koenig, CTRS
Lancaster, PA
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Member

Kim Braham-Moody, VP/Owner
Rolling Fields
Conneautville, PA
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Member

Michelle Morton, Nursing Home Administrator
Weston Rehabilitation and Nursing Center
Hellertown, PA
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Member

Brad Norris, Director of Therapeutic Recreation
Homewood at Martinsburg
Martinsburg, PA
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Member

Laura Roy, Executive Director, Passavant Community
Lutheran SeniorLife
Zelienople, PA
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Member

Carolyn Tenaglia, Regional Ombudsman Specialist
PA Department of Aging
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Contact Us

140 Roosevelt Avenue, #210
York, PA 17401

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